Advertising Week in America is a big deal, an event showcasing the best in advertising with a series of talks and workshops over course of a week. We were tasked to worked on the launch of Advertising Week Europe. We found the main reason people go these events is for inspiration. So we made that our thing and asked industry leaders 'what their inspiration was' and illustrated their answer in an arresting visual way. I worked on the campaign for a couple of years and the below work is a mixed over the two year period.