ARGOS - DANCER
As the brand continues to drive reappraisal, having launched earlier this year with their new platform, ‘There’s More To Argos then Toys’. I was tasked with giving it a festive makeover (and getting a shit ton of products in there). So, I asked myself, what’s more festive then a TikTok dance, on Christmas eve, along a table filled with expensive presents. Absolutely nothing, that’s what.
![](https://freight.cargo.site/t/original/i/798218a655873ca74a19704d2edaf2452014a704e3cafbcbe6efa424424e6c0b/TVC_STR_sh0010_comp_master_ungraded_v018-REP.jpg)
![](https://freight.cargo.site/t/original/i/260856bc726acde81856bd919d40843d51286aaf9375283829cedf38d953e3fc/TVC_STR_sh0030_comp_master_ungraded_v033-REP-copy.jpg)
![](https://freight.cargo.site/t/original/i/31c749757ec15c47475eb23f87a8d304935fe6ec901aaf5fda00d8b043fd4fcb/TVC_STR_sh0060_comp_master_ungraded_v034-REP_A.jpg)
![](https://freight.cargo.site/t/original/i/b5b38caa38dfd25e068183e940d00f108b6ebb17fabf65e90fcff3b3064e2eab/Crops3.jpg)
![](https://freight.cargo.site/t/original/i/3130afdfd20f34453d04b154adfed82660018dc6600b870f7eb77ac231574a21/crop2a.jpg)
![](https://freight.cargo.site/t/original/i/b01dd7053b2524ae7ee17859927f9cb9d1964e403c611b077527c633c9821ea1/Crops2.jpg)
Directed by Traktor.
Photograhy by James Day.
Creative Direction by Chris Clarke & Matt Moreland.