PRINCE’S TRUST - CLASS OF COVID
The Class of Covid, a generation of young people whose confidence,
education and opportunities were stolen by Covid. In this campaign we’re
turning overcoming the struggles of growing up in a global pandemic into a
badge of pride, by turning it into an educational experience. For the launch, a
generation of young people were invited to a graduation ceremony with guest
speaker Ashley Walters. To further recognise the achievements, we’re working
with brands and employers to acknowledge the generation and their unique skills
as part of their recruiting process.
On TikTok, we encouraged a generation to graduate by stitching what they’d learnt during their lockdown experience.
Their qualities were then acknowledged by famous Prince’s Trust Ambassadors, with signed Class of Covid Qualifications. Which were also avaible to download on the Prince’s Trust website and LinkedIn.
Directed by Renee Maria Osubu.
Made with Dan Dehlavi.
Creative Direction by Toby Allen.