In 2014 Art Beats was a personal project and bit of fun. It’s a very simple mechanic of illustrations that play with the hearts on Instagram when you double tap to like.
The idea is to give people little squares of joy in their Instagram feed everyday and hopefully add a bit of interactive fun to the Instagram app.
It's was an Idea that took off quite quickly and is now a familiar thing to see when browsing the depths of Instagram but at the time it was a nice little hack in the platform. Even instagram themselves thought so - to this day it's featured in Instagram presentations on how to creatively utilise the platform.
ArtBeats can be found here: Instagram.com/artbeats01