Follow The Light. A campaign for the LG OLED TV. A TV unlike normal LED ones, the OLED has no backlight. Instead it uses 1000’s of self-lit pixels, which all work independently to emit their own light. We loved the idea of light behaving in its own way, almost like a character, leading a girl on a wondrous journey.

Directed by Sam Brown.
Made with Dan Dehlavi.
Creative Direction by Micky Tudor.

1 x Silver. Kinsale Shark awards. Colour grading.
1 x Shortlist. Kinsale Shark awards. Visual Effects.
1 x AIOP awards. Winner Visual Effects.
1 x D&AD Shortlist. Visual Effects Craft.
Ad of Week Worldwide, AdForum.
Best of April, Shots Magazine.

Copyright Carl Storey Creative ©
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