This campaign was to launch the new Lexus Electrified range with a new brand positioning: It’s How it Feels. But how does it really feel to drive a Lexus? To truly answer that question you have to see into the mind of the driver.
![](https://freight.cargo.site/t/original/i/0fdd195734539837c0fce82a8e355e7b6bdac2876271a90b5ad1998e1470366b/east-73356-q80-w1400-h1000-rz3-b75.jpg)
![](https://freight.cargo.site/t/original/i/e0ff405ff16870ec795d691bdd21ba666a269a517cf0a32e9c01cbff8740dcf9/LS487P_Chapter1_NX_Profile_48.jpg)
![](https://freight.cargo.site/t/original/i/801ef3afd7c728bf063513757424422c5c16e4e8fe7a5bb71807a4d0f8164f4c/LS487P_Chapter1_UXEV_REAR_Blue_48.jpg)
Directed by Ben Strebel.
Photography by Rick Guest.
Made with Dan Dehlavi.
Creative Direction by Micky Tudor.