Lexus - It’s how it feels 

This campaign was to launch the new Lexus Electrified range with a new brand positioning: It’s How it Feels. But how does it really feel to drive a Lexus? To truly answer that question you have to see into the mind of the driver.

Directed by Ben Strebel.
Photography by Rick Guest.
Made with Dan Dehlavi.
Creative Direction by Micky Tudor.

Copyright Carl Storey Creative ©
Small writing here to make it look more official.