To help car buyers navigate the transition to electric vehicle, we cast the net for the ultimate fish-out-of-water story to help inspire confidence.  When we landed on a mermaid exploring the city for the first time (in the Toyota C-HR+, of course), We created a modern fairytale that resonated far beyond the initial brief. This unique story didn't just land well. It helped redefine Toyota’s approach to brand storytelling, serving as a global benchmark for future campaigns and even playing in their Japanese factories to inspire the teams on the ground.