Carl Storey

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	<title>Carl Storey</title>
	<link>https://carlstorey.com</link>
	<description>Carl Storey</description>
	<pubDate>Fri, 17 Jul 2026 09:37:34 +0000</pubDate>
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		<title>Toyota - Mermaid </title>
				
		<link>https://carlstorey.com/Toyota-Mermaid</link>

		<pubDate>Wed, 13 Aug 2025 10:28:47 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Toyota-Mermaid</guid>

		<description>Toyota - Mermaid&#38;nbsp;

To help car buyers navigate the transition to electric vehicle, we cast the net for the ultimate fish-out-of-water story to help inspire confidence.&#38;nbsp; When we landed on a mermaid exploring the city for the first time (in the Toyota C-HR+, of course), We created a modern fairytale that resonated far beyond the initial brief. This unique story didn't just land well. It helped redefine Toyota’s approach to brand storytelling, serving as a global benchmark for future campaigns and even playing in their Japanese factories to inspire the teams on the ground.

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		<title>King's Trust - The Third City</title>
				
		<link>https://carlstorey.com/King-s-Trust-The-Third-City</link>

		<pubDate>Wed, 21 May 2025 22:20:53 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/King-s-Trust-The-Third-City</guid>

		<description>THE KING’S TRUST - THE THIRD CITY&#38;nbsp;
There’s over 900,000 young people are out of work, that’s enough to form the UK’s third biggest city. The film was launched by The Royal Family to their 13 million followers on Instagram and was introduced by fellow Geordies Ant &#38;amp; Dec at the King’s Trust awards.

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Directed by Luis Cross at LoveSongCreatives Charles Stuart &#38;amp;&#38;nbsp;Terry EelesCreative Direction by Carl Storey &#38;amp; Tom Sillars
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	<item>
		<title>LG </title>
				
		<link>https://carlstorey.com/LG</link>

		<pubDate>Mon, 28 Sep 2020 10:46:56 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/LG</guid>

		<description>LG - FOLLOW THE LIGHT&#38;nbsp;

	Follow The Light. A campaign for the LG OLED TV. A TV unlike normal LED ones, the OLED has no backlight. Instead it uses 1000’s of self-lit pixels, which all work independently to emit their own light. We loved the idea of light behaving in its own way, almost like a character, leading a girl on a wondrous journey.


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Directed by Sam Brown.Made with Dan Dehlavi.Creative Direction by Micky Tudor.
Awards&#38;nbsp;1 x Silver. Kinsale Shark awards. Colour grading.1 x Shortlist. Kinsale Shark awards. Visual Effects.1 x AIOP awards. Winner Visual Effects.1 x D&#38;amp;AD Shortlist. Visual Effects Craft.Ad of Week Worldwide, AdForum.Best of April, Shots Magazine.
</description>
		
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	<item>
		<title>Ineos - Sex Bomb</title>
				
		<link>https://carlstorey.com/Ineos-Sex-Bomb</link>

		<pubDate>Sun, 17 Sep 2023 11:35:55 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Ineos-Sex-Bomb</guid>

		<description>
Ineos #notinourlifetime campaign.

Antibiotics are failing. By 2040, everyday activities could become deadly - even sex. 

To alert the nation that our bedrooms were a ticking time bomb, we screwed with the world of sex.

&#60;img width="4861" height="2706" width_o="4861" height_o="2706" data-src="https://freight.cargo.site/t/original/i/edaf3b8f5ab7c1c71e477e82e17997af4f7afa841dc874adf3da2fc6a1c0093b/gif4.gif" data-mid="239331975" border="0"  src="https://freight.cargo.site/w/1000/i/edaf3b8f5ab7c1c71e477e82e17997af4f7afa841dc874adf3da2fc6a1c0093b/gif4.gif" /&#62;&#60;img width="2159" height="1214" width_o="2159" height_o="1214" data-src="https://freight.cargo.site/t/original/i/0dbefb65efd0f83687a2c66acc6e003ee78f5db33c839b04078ba7e00294dbb2/redFly.jpg" data-mid="239331645" border="0"  src="https://freight.cargo.site/w/1000/i/0dbefb65efd0f83687a2c66acc6e003ee78f5db33c839b04078ba7e00294dbb2/redFly.jpg" /&#62;&#60;img width="11811" height="5906" width_o="11811" height_o="5906" data-src="https://freight.cargo.site/t/original/i/5d2c3a48446aa9264b6186994cce6375aba18cbb70618473aa4c54d772b67913/Aube.jpg" data-mid="239332946" border="0"  src="https://freight.cargo.site/w/1000/i/5d2c3a48446aa9264b6186994cce6375aba18cbb70618473aa4c54d772b67913/Aube.jpg" /&#62;

To grab the headlines, we launched an OnlyFans channel to promote our shocking message, subverting the 'usual' adult content and highlight the dangers of antibiotics running out.
&#60;img width="4861" height="2706" width_o="4861" height_o="2706" data-src="https://freight.cargo.site/t/original/i/5f053fc5f77958cc981e2a7a3ddf6191ec6d8070bac87a236bb7ed516c29faca/OnlyF.png" data-mid="239332273" border="0"  src="https://freight.cargo.site/w/1000/i/5f053fc5f77958cc981e2a7a3ddf6191ec6d8070bac87a236bb7ed516c29faca/OnlyF.png" /&#62;
Password: XXX

P/W: XXX
Then to make real change, we invited politicians to an event they couldn't refuse - a sex party.

&#60;img width="11811" height="5906" width_o="11811" height_o="5906" data-src="https://freight.cargo.site/t/original/i/443124adfa374bf05d2f17d7ca14e8b06fa2c4f5f68b04a6f7edc50923933582/Truck.jpg" data-mid="239356089" border="0"  src="https://freight.cargo.site/w/1000/i/443124adfa374bf05d2f17d7ca14e8b06fa2c4f5f68b04a6f7edc50923933582/Truck.jpg" /&#62;&#60;img width="11811" height="5906" width_o="11811" height_o="5906" data-src="https://freight.cargo.site/t/original/i/b4e72dd94b0491203c0878c7a0abd39f9a2d986949a50e9d3796f80c2ab38f36/Vanoutside.jpg" data-mid="239356090" border="0"  src="https://freight.cargo.site/w/1000/i/b4e72dd94b0491203c0878c7a0abd39f9a2d986949a50e9d3796f80c2ab38f36/Vanoutside.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf5fee448cd4bc8f54fe19a08e1e1b8d4e6bc29664a01e10d28a328a661f2ecd/Invited.png" data-mid="239333844" border="0"  src="https://freight.cargo.site/w/1000/i/bf5fee448cd4bc8f54fe19a08e1e1b8d4e6bc29664a01e10d28a328a661f2ecd/Invited.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Class Of Covid</title>
				
		<link>https://carlstorey.com/Class-Of-Covid</link>

		<pubDate>Fri, 15 Jul 2022 10:47:58 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Class-Of-Covid</guid>

		<description>PRINCE’S TRUST - CLASS OF COVID&#38;nbsp;


The Class of Covid, a generation of young people whose confidence,
education and opportunities were stolen by Covid. In this campaign we’re
turning overcoming the struggles of growing up in a global pandemic into a
badge of pride, by turning it into an educational experience. For the launch, a
generation of young people were invited to a graduation ceremony with guest
speaker Ashley Walters.&#38;nbsp;To further recognise the achievements, we’re working
with brands and employers to acknowledge the generation and their unique skills
as part of their recruiting process.


&#60;img width="5906" height="3322" width_o="5906" height_o="3322" data-src="https://freight.cargo.site/t/original/i/7a904875528b091dd0e37477cb9f92bf364d7421a68cd047f4bf9c8305f215b0/PT_PR_HERO_IMAGE.jpg" data-mid="154078207" border="0"  src="https://freight.cargo.site/w/1000/i/7a904875528b091dd0e37477cb9f92bf364d7421a68cd047f4bf9c8305f215b0/PT_PR_HERO_IMAGE.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/02e0cb42ff1015835cc46a36c8441556992c990bb46f2ff8f41b87459e5c17e9/3536.jpg" data-mid="153875038" border="0"  src="https://freight.cargo.site/w/1000/i/02e0cb42ff1015835cc46a36c8441556992c990bb46f2ff8f41b87459e5c17e9/3536.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/84b77f823dadf5175b6c3fe33d431e0eb444ac329cc66169a21d05557513f141/22-313.jpg" data-mid="153834389" border="0"  src="https://freight.cargo.site/w/1000/i/84b77f823dadf5175b6c3fe33d431e0eb444ac329cc66169a21d05557513f141/22-313.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d70354f9c098fb69e5d444ae611493ab71c1199c1856675c14b0a89217d97b0f/22-315.jpg" data-mid="153834386" border="0"  src="https://freight.cargo.site/w/1000/i/d70354f9c098fb69e5d444ae611493ab71c1199c1856675c14b0a89217d97b0f/22-315.jpg" /&#62;
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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/23b3f92a7139fff970eb5c19099884d2ec2182a0731572ed49b59b30b901e7b2/35362.jpg" data-mid="153875037" border="0"  src="https://freight.cargo.site/w/1000/i/23b3f92a7139fff970eb5c19099884d2ec2182a0731572ed49b59b30b901e7b2/35362.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/eb1846cea2f18449775493477cb08d5bf97a2da619922ac7685eb36b08f3c679/22-317.jpg" data-mid="153834352" border="0"  src="https://freight.cargo.site/w/1000/i/eb1846cea2f18449775493477cb08d5bf97a2da619922ac7685eb36b08f3c679/22-317.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cf14a08b26941024f29a3262bc8ca62daee203effb5acd8ca043c1cf911e59e6/22-314.jpg" data-mid="153834388" border="0"  src="https://freight.cargo.site/w/1000/i/cf14a08b26941024f29a3262bc8ca62daee203effb5acd8ca043c1cf911e59e6/22-314.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/031b3366f3d9d50dc0c78b2d82208e9a0f508d72e6ca3a294846d3a4c4d263dc/22-316.jpg" data-mid="153834378" border="0"  src="https://freight.cargo.site/w/1000/i/031b3366f3d9d50dc0c78b2d82208e9a0f508d72e6ca3a294846d3a4c4d263dc/22-316.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1ec60b94dae7224d763e51ff6a1c2640c7bf2bea4e70db69654f66b17bf4557a/22-31.jpg" data-mid="153834504" border="0"  src="https://freight.cargo.site/w/1000/i/1ec60b94dae7224d763e51ff6a1c2640c7bf2bea4e70db69654f66b17bf4557a/22-31.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f7c97d640e8c196b8ab1bd609a670b6e526706f6bb42904d98f36e0d3cfab138/22-319.jpg" data-mid="153834477" border="0"  src="https://freight.cargo.site/w/1000/i/f7c97d640e8c196b8ab1bd609a670b6e526706f6bb42904d98f36e0d3cfab138/22-319.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7af4952ebfdf68a11629838be5a68c6f425068006e9f8c1fa6f6a89b8fec420a/22-312.jpg" data-mid="153834494" border="0"  src="https://freight.cargo.site/w/1000/i/7af4952ebfdf68a11629838be5a68c6f425068006e9f8c1fa6f6a89b8fec420a/22-312.jpg" /&#62;


On TikTok, we encouraged a generation to graduate by stitching what they’d learnt during their lockdown experience.


Their qualities were then acknowledged by famous Prince’s Trust Ambassadors, with signed Class of Covid Qualifications. Which were also avaible to download on the Prince’s Trust website and LinkedIn.
&#60;img width="2500" height="1616" width_o="2500" height_o="1616" data-src="https://freight.cargo.site/t/original/i/c05d6bee90f4cc72e69566304ed60bf3bf610cae1d6dab503ab886e49ac517b9/MicrosoftTeams-image.png" data-mid="154218228" border="0"  src="https://freight.cargo.site/w/1000/i/c05d6bee90f4cc72e69566304ed60bf3bf610cae1d6dab503ab886e49ac517b9/MicrosoftTeams-image.png" /&#62;&#60;img width="1920" height="1279" width_o="1920" height_o="1279" data-src="https://freight.cargo.site/t/original/i/84d936bd39f1799caf1a743ab657a446649039d99aab31a127e33f7440b80306/Huge-Billboard-Mockup_2.png" data-mid="173357379" border="0"  src="https://freight.cargo.site/w/1000/i/84d936bd39f1799caf1a743ab657a446649039d99aab31a127e33f7440b80306/Huge-Billboard-Mockup_2.png" /&#62;

&#60;img width="7087" height="3543" width_o="7087" height_o="3543" data-src="https://freight.cargo.site/t/original/i/5b16ad02b4c180ca87dc67820c6067b29ea3ff26865f87ada8e179ce95ec2727/PT_CLASSOFCOVID_48_3.jpg" data-mid="154073009" border="0"  src="https://freight.cargo.site/w/1000/i/5b16ad02b4c180ca87dc67820c6067b29ea3ff26865f87ada8e179ce95ec2727/PT_CLASSOFCOVID_48_3.jpg" /&#62;
&#60;img width="7087" height="3543" width_o="7087" height_o="3543" data-src="https://freight.cargo.site/t/original/i/2876c5fa73cbf811359222ac6115eb6d0b105c990897828d5a992b39d89782f8/PT_CLASSOFCOVID_48_1.jpg" data-mid="154073013" border="0"  src="https://freight.cargo.site/w/1000/i/2876c5fa73cbf811359222ac6115eb6d0b105c990897828d5a992b39d89782f8/PT_CLASSOFCOVID_48_1.jpg" /&#62;
&#60;img width="7087" height="3543" width_o="7087" height_o="3543" data-src="https://freight.cargo.site/t/original/i/df5ba4fb032d811df5e0156c9e7106405d9df286e2180c63c972bd61060e956e/PT_CLASSOFCOVID_48_2.jpg" data-mid="154073015" border="0"  src="https://freight.cargo.site/w/1000/i/df5ba4fb032d811df5e0156c9e7106405d9df286e2180c63c972bd61060e956e/PT_CLASSOFCOVID_48_2.jpg" /&#62;


&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/93b51e29c6ba4dd6e48069f73dff8168e0adcb760f9f1d3dc07471bc486f3d61/OOH2.jpg" data-mid="155035084" border="0"  src="https://freight.cargo.site/w/1000/i/93b51e29c6ba4dd6e48069f73dff8168e0adcb760f9f1d3dc07471bc486f3d61/OOH2.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/cd1a85c4e50aab4613afd86db8e12fe404f08a4f09de76201b681415f535123b/OOH.jpg" data-mid="155035085" border="0"  src="https://freight.cargo.site/w/1000/i/cd1a85c4e50aab4613afd86db8e12fe404f08a4f09de76201b681415f535123b/OOH.jpg" /&#62;
&#60;img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/f1ed2189df0ce8d964f9589eb96cee9dfc9bd07966d7977ae98667793cec2b40/IMG_6974.gif" data-mid="155042877" border="0"  src="https://freight.cargo.site/w/1000/i/f1ed2189df0ce8d964f9589eb96cee9dfc9bd07966d7977ae98667793cec2b40/IMG_6974.gif" /&#62;
&#60;img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/335ba2d516aa0eaaad984639037cd5d84f24bc82d58a0f70d822d33c3e0234fb/Megan.gif" data-mid="154943938" border="0"  src="https://freight.cargo.site/w/384/i/335ba2d516aa0eaaad984639037cd5d84f24bc82d58a0f70d822d33c3e0234fb/Megan.gif" /&#62;
&#60;img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/456dd7d6146cbd9f320991bc72ad09d4625ffa9e13acf353b431f42ffc343d8c/LaJay.gif" data-mid="154943939" border="0"  src="https://freight.cargo.site/w/384/i/456dd7d6146cbd9f320991bc72ad09d4625ffa9e13acf353b431f42ffc343d8c/LaJay.gif" /&#62;
&#60;img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/bf2416d9a8b539bbebd7c7919790d529eb54a474156b7f34214cd61d7e4c9560/Ben.gif" data-mid="154943940" border="0"  src="https://freight.cargo.site/w/384/i/bf2416d9a8b539bbebd7c7919790d529eb54a474156b7f34214cd61d7e4c9560/Ben.gif" /&#62;
&#60;img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/d271c962c7668556027e5063c563c94d4fed4f1daec0afdcb196769a946a056b/giphy-1.gif" data-mid="154943942" border="0"  src="https://freight.cargo.site/w/384/i/d271c962c7668556027e5063c563c94d4fed4f1daec0afdcb196769a946a056b/giphy-1.gif" /&#62;
Directed by Renee Maria Osubu.Made with Dan Dehlavi.Creative Direction by Toby Allen.
</description>
		
	</item>
		
		
	<item>
		<title>GTR</title>
				
		<link>https://carlstorey.com/GTR</link>

		<pubDate>Fri, 17 Jul 2026 09:37:34 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/GTR</guid>

		<description>Greater Thameslink Railway&#38;nbsp;

The ‘Every Stop is a Story’ campaign highlights local adventures by bringing to life the moments best experienced by rail. Shot by Rollo Hollins, the creative work blends authentic photography of real people with imaginative, AI-enhanced views from train.
&#60;img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/423e5951f5554c3f3111aea9f43868fc9d86e6092f919c46d145f3a99c427084/situ1.png" data-mid="250490140" border="0"  src="https://freight.cargo.site/w/1000/i/423e5951f5554c3f3111aea9f43868fc9d86e6092f919c46d145f3a99c427084/situ1.png" /&#62;&#60;img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/4a1fa90b20af3ba7969f238b7d1f2b75a6febe5ed7ae2f6c5e98f1eebaa7518c/image-54-copy-2.png" data-mid="250498915" border="0"  src="https://freight.cargo.site/w/1000/i/4a1fa90b20af3ba7969f238b7d1f2b75a6febe5ed7ae2f6c5e98f1eebaa7518c/image-54-copy-2.png" /&#62;
&#60;img width="2400" height="1792" width_o="2400" height_o="1792" data-src="https://freight.cargo.site/t/original/i/62e8f9ffeb0f92a24be48028709a31480faf0be7e671a33d98c03cbfee7b7ce6/image-52.png" data-mid="250491003" border="0"  src="https://freight.cargo.site/w/1000/i/62e8f9ffeb0f92a24be48028709a31480faf0be7e671a33d98c03cbfee7b7ce6/image-52.png" /&#62;
&#60;img width="2400" height="1792" width_o="2400" height_o="1792" data-src="https://freight.cargo.site/t/original/i/a3ff681c0eba23c1665c560d540e0c009b9ec6c98466e1ced97d478dd0c55366/image-45-copy.png" data-mid="250491004" border="0"  src="https://freight.cargo.site/w/1000/i/a3ff681c0eba23c1665c560d540e0c009b9ec6c98466e1ced97d478dd0c55366/image-45-copy.png" /&#62;
&#60;img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/9bed96a09a84fb01217af38469b97201a6c1e81b1fc556d4027feb97c4e6a1a4/image-56-copy.jpg" data-mid="250498913" border="0"  src="https://freight.cargo.site/w/1000/i/9bed96a09a84fb01217af38469b97201a6c1e81b1fc556d4027feb97c4e6a1a4/image-56-copy.jpg" /&#62;
&#60;img width="2400" height="1792" width_o="2400" height_o="1792" data-src="https://freight.cargo.site/t/original/i/a5d886a800a0c6d159ddc246cafbdae0f9ade2f0a1d27495142018dc2226e183/image-53.png" data-mid="250491229" border="0"  src="https://freight.cargo.site/w/1000/i/a5d886a800a0c6d159ddc246cafbdae0f9ade2f0a1d27495142018dc2226e183/image-53.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Argos - So Stylish You Can Wear It</title>
				
		<link>https://carlstorey.com/Argos-So-Stylish-You-Can-Wear-It</link>

		<pubDate>Tue, 09 Jun 2020 16:48:30 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Argos-So-Stylish-You-Can-Wear-It</guid>

		<description>Argos Home - So Stylish You Can Wear It

Argos. A British brand that pretty much sells everything. Which is great but leads to a reputation as a functional destination rather than a stylish one. So we needed to change that because they actually do have some pretty nice stuff. This is the first in a new campaign to get people to consider Argos when looking of stylish homewares. So stylish, you can wear them.
&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/66005962e857c99aea0a1202edf166dedc36f7460ade5f4eba0ef1d5419a87e5/6sheets.jpg" data-mid="195075916" border="0"  src="https://freight.cargo.site/w/1000/i/66005962e857c99aea0a1202edf166dedc36f7460ade5f4eba0ef1d5419a87e5/6sheets.jpg" /&#62;
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Directed by Traktor.
Photograhy by Dean Martindale.Made with Alice Burton.Creative Direction by Danny Hunt.
Argos x Suki

For the next instalment of the ‘So stylish you can wear it’
campaign, we got top model, Suki Waterhouse to be the face of the collection
and bring to life Argos’s very own fashion film.

Film 


Behind The Scenes film


Instagram Filter


Press

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		<title>NatWest</title>
				
		<link>https://carlstorey.com/NatWest</link>

		<pubDate>Wed, 06 Jul 2022 14:25:35 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/NatWest</guid>

		<description>NATWEST - WHAT YOU WAITING FOR&#38;nbsp;
The negative impacts of the pandemic hitting under 35s the hardest, left NatWest on the back foot. Life was on pause. An entire generation - paralysed.&#38;nbsp;So, NatWest rebranded and launched with a campaign that inspires action. ‘What You Waiting For’ launched with a bang on Tik Tok. It used the famous track of the same name and featuring creators achieving their goals. Which inspired others to do the same. It was the first ever hashtag challenge for a UK bank and in the first 6 days the campaign had over 100 million engagements. NatWest even trended on TikTok for the first time ever with #NatWestWhatYouWaitingFor gaining 6 billion views and counting (which is crazy).


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Directed by Freddie Powell
Photography by Tom Van SchelvenMade with Loui BowesCCO Micky TudorAd of the day, Campaign.Ad of the week, Shots Magazine.
</description>
		
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		<title>Channel 4 Homes x British Gas </title>
				
		<link>https://carlstorey.com/Channel-4-Homes-x-British-Gas</link>

		<pubDate>Mon, 02 Dec 2024 21:22:16 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Channel-4-Homes-x-British-Gas</guid>

		<description>BRITISH GAS X CHANNEL 4 HOMES&#38;nbsp;
Watch out, Kevin McCloud. You’ve been referenced.
&#38;nbsp;Directed by Weiland BrothersCreatives Hayley Hammond, Jane Reader &#38;amp; Tom CookCreative Direction by Carl Storey &#38;amp; Tom Sillars
</description>
		
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	<item>
		<title>Unbroken </title>
				
		<link>https://carlstorey.com/Unbroken</link>

		<pubDate>Fri, 25 Mar 2022 14:50:42 +0000</pubDate>

		<dc:creator>Carl Storey</dc:creator>

		<guid isPermaLink="true">https://carlstorey.com/Unbroken</guid>

		<description>UnBroken Records 
Capturing the unbroken spirit of Ukraine.
During the cold war, the USSR banned Western music, citing it to be a propaganda machine, spreading anti-Soviet, pro-West messages. This spawned a blackmarket, flooded with bootleg Western records pressed into X-ray plates, known as Bone Records. 

We modernise and subvert this piece of music history, showing the strength of a nation and its culture by releasing the tracks via records pressed into actual X-Ray plates of Ukrainians. 

True to the unbroken spirit of the Ukraine, we show only those who have healed from physical injuries during the conflict, and continue to fight, reflecting the strength and defiance of the nation.

Password:&#38;nbsp;Records
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